I’ll try to break down the tickers of social media and analyze it through the consumer’s unconscious mindset about a brand: “I don’t share the stuff you’re doing because I like you, it’s because I like my friends”.
Social media is the same thing as word of mouth, the only thing that’s changed is that digital empowers the consumer to be heard to more people through different platforms.
A lot of brands are trying to figure out social media so I’ll start a series here on my blog called “social media tickers” with the customer’s mindset in focus. Let’s clear out what makes social media so powerful in our age.
Branded marketing services is on everybody’s lips here at the agency where I work. This is something that can be very powerful when it’s executed the right way. It about crafting a connection between the customer and the brand that empowers the user. Every brand and market has a unique bond to their customer with their products/services and with that comes a huge possibility to create an unique position.
Nike+ is the best example of this and they’ve seen substantial revenue since their launch 2006 with Apple to take music and sport to a new level. I’d like to see the service as the grandmother of branded marketing services and the services that are coming out now are her children.
Fiat Eco Drive
My own pitch for Virgin Money
Which brands will go ahead and jump into the yet unexplored waters after Nike, Fiat and possibly Virgin Money?
