I am stunned to see that E-commerce still hasn’t evolved since the 90′s. The big brands and the digital agencies are talking about the digital age in combination with innovation and change, but little have we seen them develop e-commerce.
Would you agree with me that the generic webshopping experience today is rather flat? I predict that it will be more of a social thing in the future as it is in real life. The brands have the possibility to embrace technology and build concept stores in different environments, thus promoting the brand experience and drive to sell.
I’ve collected some nice examples, here are my favorites. Think about this intruiging question; Why spend money on campaigns, when the right e-commerce will do all that and bring in money for you?
Pizza Hut Mobile App
Zugara’s Augmented Reality Shop
My bronze pencil entry at the One Show College Competition 2009
