As you probably read from my last post, I’m now living in London. So something that struck me lately was that I need to intergrate with people from all over the world to get a richer experience. This isn’t just for me, this should be done with all platforms also.
I would like to argue that it’s better to build in a site into social media, than building it the traditional way -an isolated campaign site. Who wants to travel to the Island, when you only need to turn to be there?
If your platform is built up by videos – create a brand channel and modify it.
Is it a landing page? Why not move everything to Facebook and point your old adress to the new Facebook page and applications.
In this way you can create a lot more functions that can use information pulled from the different social media platforms to create a richier brand experience for the users and you’ll co-exist with them instead of forcing them to come.
